Back in 2010 I started infinity plus books with five of my own short story collections – partly as a learning exercise and partly because I genuinely had no idea whether this new-fangled ebook thing would ever catch on. It made sense to experiment with my own material before roping in any other authors.
Things have moved on. Now it's the norm for authors to take a mixed portfolio approach to publishing. We still like to publish our big commercial books with the mainstream presses; nobody can rival their expertise or distribution, but also indie publishing and self-publishing have become legitimate parts of a writer's approach, and I pursue this on several fronts. So that I don't swamp infinity plus with my own work, I adopted the label infinite press for my non-infinity plus, self-published work, and also for a few projects from other authors. Most of these infinite press titles have previously been published in competitive commercial markets, but in future I might use it for other work.
And so, here we are...